British singer Adele’s hairstyle is criticized by “cultural misappropriation”, so what is “cultural misappropriation”?

The British Noseta Carnival originated in the 1960s and was initiated by the West India Islands in the London District, England, and now it has evolved into a large -scale multicultural festival.

Such a activity that shows cultural diversity has recently fallen into a “storm” related to culture.

On August 31, 32 -year -old British pop singer Adele shared a photo to celebrate the Nosin Mountain Carnival on the Instagram account. In the photo, Adele wore a swimsuit with a flag -shaped flag, combing a traditional African hairstyle -Ban Tu hairstyle.


Her photos were fiercely criticized by some netizens on social networks. Their criticism is that her shape and dress are “misappropriation of culture.”

British singer-songwriter Adele has been accused of cultural appropriation after she posted a photo of herself sporting what looked to be a traditional African hairstyle known as Bantu knots, in a bikini top with a Jamaican flag print.

The 32-year-out posted the picture on monday to celebrate the notting hill carnival, which is annual fest without parades, musical and food with a stricis painting.


Her photo swiftly attracted a backlash on social media, as many criticized her hairstyle as cultural appropriation. But fans of the singer, some of whom identified themselves as Jamaican, also jumped in to say that Adele was appreciating and not appropriating Jamaican and African culture.

British African -American journalist Onest Owenus: “If anyone thinks it is not strange enough in 2020, just look at Adele’s band map hairstyle! Her hairstyle is completely culturally misappropriated, we can never have no one who has never been anyone. Invite her to do this! Many white female stars in popular culture now have this problem. I really hate this situation. “

Some netizens pointed out that in the past, black women were discriminated against because of cultural hairstyles such as class pictures and dirty braids, but white people used this as a way to show “exotic style”, full of dual standards and racial discrimination.

However, some netizens defended Adele. For example, some netizens of Jamaica said that they were not offended, and some critics were too sensitive.

What does “cultural misappropriation” refer to?

In the recent years, “cultural misappropriation” is a concept that is often mentioned.

American scholar Susan SCAFIDI (A Guide To Understnding and Avoiding Cultural Approprification in “A Guide to Understance” is defined as “unauthorized intellectual property rights,” Traditional culture, cultural expression, and art works. Its scope includes dance, clothing, music, language, folk songs, traditional medicine, religious symbols and many other fields. “

In the book “A guide to understanding and avoiding cultural appropriation,” American scholar Susan Scafidi defines cultural appropriation as “taking intellectual property, traditional knowledge, cultural expressions, or artifacts from someone else’s culture without permission. This can include use of another culture’s dance , Dress, MUSIC, Language, Folklore, Cuisine, Traditional Medicine, Religious Symbols, ETC. “” “” “

Many people use “cultural misappropriation” as a manifestation of disrespecting other cultures, and scholars point out that the phenomenon of “cultural misappropriation” will bring some deep disadvantages: for example, relatively strong individuals or cultural groups may be used to interpret the culture of vulnerable groups by interpreting the culture of vulnerable groups Morning or enhance your right to speak; cultural misappropriation will strengthen discrimination and stereotypes on disadvantaged groups.


Cultural appropriation becomes problematic when the culture being appropriated is of a historically oppressed group. The dominant culture can profit from the exploitation or gain status from popularizing cultural elements of the marginalized group. Part of it is perpetuating negative stereotypes that dehumanize.


The phenomenon and controversy of “cultural misappropriation” have also occurred repeatedly in recent years.


In 2017, American model Karlie Kloss was questioned and criticized by netizens.

American fashion brand Tory Burch 2018 Spring and Summer Resort series has a Romanian element coat, but the product description has written it into African culture.

In the GUCCI 2018 autumn show, several white male models took the Indian Sikhist scarf and were strongly opposed by Indian Sikhs.

In June 2019, Kim Karsashian, a reality star in the United States, named his body -shaping underwear brand “Kimono Intimates”.


Because “Kimono” means Japanese concentration, Kardashian’s move is considered by many Japanese people to be disrespectful to Japanese history and culture. Japanese netizens have launched the topic of #kimohno on major social media.

Tamlyn Tomita, an American -American actress, wrote on Twitter: “One is Kimono, and the other is the shameless sales of Kim Kardashian and you don’t need underwear.”

Daisaku Kadokawa, the mayor of Kyoto, wrote an open letter on the official website of Kyoto City, saying that “Kimono symbolizes Japanese aesthetics, Japanese spirit and Japanese values, and should not be monopolized by a single commercial brand.”

In July 2020, the design version of the Spanish brand ZARA new handbag is similar to the miscellaneous bags used by Mexicans, and sold at a higher price. It was accused of misappropriating Mexican culture and using Mexican culture to make huge profits. ZARA then removed this series of products.

“Cultural misappropriation” VS “Cultural Appreciation”


However, whether the “cultural misappropriation” is only negative, there has always been divergent opinions and different views.

The group that has been misappropriated culture has different views on whether they feel “un respects” and “being offended”. For example, some people think that their culture is borrowed by other groups, and it is “Cultural Appreciation”, cultural “affirmation”, and cultural influence.

Other scholars have pointed out that in a global environment, cultural misappropriation and cultural exchanges are the performance of different cultural exchanges, and cultural misappropriation is sometimes even benign and mutually beneficial. For example, the British DJ and musician Donovan Letts will originate from the “Ray Ghost” music (reggae) to the British rock circle, which not only affects British rock, but also promotes Black Punk (AFRO-PUNK). The emergence and development of music.

Scarfidi is in “Whose culture? “Wns Culture ?: APPROPRIATION and Authenticity in American Law” also wrote: “It is unfair to make all cultures in the museum as it is blocked in the museum. Cultural misappropriation can sometimes become their savior. “

“It’s not fair to ask any culture to freeze itself in time and live as though they were a museum diorama. Cultural appropriation can sometimes be the savior of a cultural product that has faded away.”

Author: ArticleManager