Adidas Terrex flagship store opens open sustainable outdoor clothing

On October 14, Adidas Terrex China’s first flagship store was officially opened on the third floor of Jing’an Jiari, China, concentrated on the windbreaker, backpack, hat, hiking shoes, off-road shoes, etc. suitable for outdoor enthusiasts, and it It is also a place to pass the Concept of Adidas Sustainable Development.

Adidas Terrex is a professional outdoor sports brand of Adidas, which is committed to building the concept of “‘Types, Hiking” outdoor living motion through the establishment industry, and bring consumers to bring consumers. While integrating outdoor spirit, it is integrated into life.

adidas TERREX旗舰店开业 开启可持续户外服饰

As the world’s first Adidas Terrex, the general manager of Adidas, the general manager of Adidas Genzhong District, Mr. Meng Shuwen, the general manager of Outdoor Business Unit, said, Mr. Tang Jiezhen said in the opening speech. ” The new Adidas Terrex flagship store combines digital online store technology with sustainable development concepts, while bringing a rich product experience, these reflects the determination of Adidas to strengthen brand reputation, bringing the mission of consumers, and In order to achieve sustainable vision, the perseverance of the sustainable development. “

adidas TERREX旗舰店开业 开启可持续户外服饰

Mr. Tang Jiezhen, General Manager of Adidas Genzhong District

adidas TERREX旗舰店开业 开启可持续户外服饰

GEENA TOK, GEENA TOK

adidas TERREX旗舰店开业 开启可持续户外服饰

In order to implement sustainable development, the concept of outdoor environmental protection, Adidas carefully designed the tailoring ceremony, each participating in tailoring guests will tear a piece of Adidas Terrex MyShelter Primaloft environmental cloth from the Adidas Terrex brand wall, and then uncover the first home of Adidas Terrex The mystery of the flagship store. Adidas Terrex MyShelter Primaloft Environmental Cloth is a material obtained by recycling marine plastics. Compared to plastic garbage on land, it is more difficult to be perceived by people, but it has caused harmful and unbeaten plastic garbage on land. There are a large number of ocean organs every year because of the death of plastic.

But to turn the ocean plastic into a cloth is not a simple thing, first of all Parley and its global cleaning network to salvage the plastic to the shore in the Maldives, etc., remove the plastic waste that can be recycled and selected. Next, the plastic is made into a sheet by rolling, cleaning, and dehydrated, then it is turned into “raw materials” – resin particles by extrusion, cooling and other processes. After obtaining the resin raw material, the processing has not been different from the native plastic resin. After melting the particles and produces a long filament, it can be woven into a “Parley Ocean Plastic” high-performance polyester yarn material, and manufactured into Adidas Terrex MyShelter PrimaLoft. By turning the marine plastic into cloth, it not only reduces the garbage on the sea, but also protects ocean organisms, while reducing native plastic use, in order to protect the outdoor environment.

adidas TERREX旗舰店开业 开启可持续户外服饰

“Parley Ocean Plastic” high-performance polyester yarn material is used in a variety of Adidas Terrex costumes, such as the Adidas Terrex MyShelter Primaloft hooded jacket, its hooded coat of warm layer is manufactured by 100% regenerative fiber, filler Head 40% Parley ocean plastic, the outer PrimeBlue motion model contains 50% of Parley marine plastics.

adidas TERREX旗舰店开业 开启可持续户外服饰

After the opening ceremony, the brand representative and invited guests shared the vision and action plan on “Terminating Plastics Waste”, which tells the guests in the scene of how many ways to achieve sustainable development in our lives.

adidas TERREX旗舰店开业 开启可持续户外服饰

At the end of the event, all people in the field experienced the fun and environmentally friendly handcraft, with their own actions to feel the fun of environmental protection. In the next few days, Adidas Terrex will jointly organize environmental protection related topics activities. In the 15th, we will jointly jointly organize young community activities, invite college students to participate in the environmental theme hand workshop, 16, 17 In the day and weekend, I combined with Anyi Ningxiang, organized plastics classification, old bottle transformation, and multi-line experience activities under the green garden.

adidas TERREX旗舰店开业 开启可持续户外服饰

The Adidas Terrex China flagship store is the starting point of Adidas, which represents Adidas will introduce our outdoor costumes to Chinese consumers in a more active manner, and is the key node of the concept of sustainable development to Chinese consumers.

Author: ArticleManager