2016 Double 12 bathroom e -commerce to play Tmall Jingdong big data like this

Double 11 chopped hands have not grown well, Double 12 came so suddenly. If Double 11 is the carnival of online e -commerce, then Double 12 returns to offline, and this year is more like an upgrade battle for offline merchants; if this year’s Double 11 still belongs to Tmall, then Double 12 will be It belongs to Alipay’s mouth. According to the latest data released by Alipay’s mouth, the first day of Double Twelve (December 10), a total of 49 million offline physical stores use Alipay to get food, drink and play.

2016双12卫浴电商这么玩 奉上天猫京东大数据

In the era of Internet big data, the role of data is becoming more and more important. Many traditional commerce has also tried to use online payment methods to understand their consumers more accurately with big data. In the contrary, as consumers, we can also understand the industry, brand, and products through data. The topic returns to our bathroom industry. Although the main battlefield of Double 12 has turned offline, it still has a lot of promotion effect on online e -commerce, so let’s take a look with the editor of Lijia City today. This year, Double 12 us. What does bathroom e -commerce sell on Taobao & Tmall and Jingdong platform?

Taobao & Tmall

Big Data in the bathroom industry:

On the Ali e -commerce platform this year, Taobao launched the “Kissing Day”. Taobao and Tmall, as the e -commerce main battlefield of most sanitary brands, cannot be ignored! And in the double 12 this year, what are the performance of major brands and products? Let’s take a look at the 2016 Double 12 bathroom industry report with the editor:

2016双12卫浴电商这么玩 奉上天猫京东大数据

After reading the report, it feels a bit abstract? Then let’s take a look at the comparison chart of the folding line of Double 12 in 2016 and 2015:

From the folding map, it is clear that the industry data of the two years can be seen to varying degrees. So how much is the increase? I think about the gains of the increase in various indicators for everyone ~

2016双12卫浴电商这么玩 奉上天猫京东大数据

From the perspective of the gains of various industry reports, compared with 2015, in 2016, in addition to the customer unit price decreased by 25.02 yuan, the data of more than ten other industries increased to varying degrees. Among them, the largest growth rate is the number of search clicks, an increase of 1.27 times; the trading index rose 33.20%compared to 2015.

Q1:

Which brands have seized TOP10?

2016双12卫浴电商这么玩 奉上天猫京东大数据

A1:

From the data point of view, in the 2016 Tmall & Taobao Double 12, the top 10 brands in the bathroom industry are not the other: Jiu Mu, Wrig cards, Kohler, TOTO, Kabe, Farnesha, Moen, Huida, Hengjie. Compared with 2015, Tmall & Taobao Double 12 Sanitary Workers’ first 10 -digit trading index in 2016 has increased to varying degrees. Judging from the brand position, this year’s Double 12 Nine Mu, Arrow, Kohler, TOTO, Kabe, Panasonic still ranks in the top 6, while the ranking of Moen, ranked 7th in 2015, fell to 8th. 7. The 9th and 10th beauty standards, Labraze are replaced by Huida and Hengjie.

2016双12卫浴电商这么玩 奉上天猫京东大数据

Q2:

2016双12卫浴电商这么玩 奉上天猫京东大数据

Which sub -categories are sold well?

A2:

在2016年卫浴子行业的排名中,浴室柜组合、淋浴花洒龙头(套装)、普通坐便器、一体智能坐便器、智能坐便盖板、浴巾架/毛巾架、浴室柜、面盆空头、普通The bathtub and the overall shower room contributed more sales to the bathroom industry. In terms of the amount of payment on the day of Double 12, the intelligent sites of the smart sites increased at a maximum of 2008.59%. The overall shower room increased at least 540.32%. Xiaobian turned over the data in 2015 and found that the ranking of the top 10 sub -category rankings was basically the same as last year. Only the overall shower room squeezed the corner valve and broke into the 10th place.

David bathing single products hot sales list

Bathroom cabinet combination

2016双12卫浴电商这么玩 奉上天猫京东大数据

This year’s Double 11 bathroom cabinet group ranked third, and in the double 12 this year, the bathroom cabinet combination returned to the top of the list again. It is not difficult to see from the top 10 lists of the brand that the arrow card in the list continues the first 11th ranking ranked first, while Jiu Mu rises from the third of Double 11 to the 2nd. Maybe because Double 12 pays more attention to the activities on Taobao, some brands that sell well on Taobao also top 10 in the top 10.

2016双12卫浴电商这么玩 奉上天猫京东大数据

In the product hot listing list, it is not difficult to see that Taobao shops have seized the top ten of the top ten hot lists. In addition to the relatively common square boats, petal rain, and IKEA sanitary ware on the weekly list, many new brands of bathroom cabinet combinations The single product entered the top 10.

Shower Shower Large (Set)

In the category of the shower faucet suite, Jiu Mu still occupied the position of the leader, and Kabe and Hansgia followed closely. Compared with Double 11, Hengjie and TOTO lost the list in the shower suit category, and Labraze and Lan Teng were squeezed into the top 10 lists.

It may be because shower is more likely to buy from e -commerce platforms than other products, and the sales of shower suits are considerable. Jiayun L3006 shower suite is 1st in sales of 5487 pieces. In addition, in the hot product list, Jiu Mu’s three shower set products have entered the hot product list, and they still have to seize two seats.

Ordinary toilet

2016双12卫浴电商这么玩 奉上天猫京东大数据

Whether it is Double 11 or Double 12, the old toilet is still very sought -after. A series of old brands of such a series of toilets, Jiu Mu, TOTO, Kohler, and Farnsha are also very tacit, and continue to continue the order of Double 11. Marco Polo entered the brand list, ranking 7th.

Ordinary toilet sales are usually higher than the smart toilet, which is in this double 12 ordinary toilet category. The three toilet products of Wrigley seized the hot list of products, Jiu Mu occupied 2 seats, and 2 products of Marco Polo seized the third and 7th. In the top 10 store names, we can see more scattered on Taobao merchants.

All -in -one smart toilet

2016双12卫浴电商这么玩 奉上天猫京东大数据

Compared to the ranking of other category brands, the first 10 trading index suspense is not large. In the double 11, Wetda, which has achieved No. 1 in Double 12, is ranked 4th in Double 12, TOTO, Mopu, and Dechaton are ranked among the top 3, Double 11 Intelligent Hengjie in the toilet category was not on the list, and in the two 12 types, it entered the top 10 of the list and ranked 9th.

Many friends will feel that buying things for Tmall brand stores is more reliable. Compared with ordinary toilets, consumers who choose to buy smart toilets may decide more carefully. Therefore, many Tmall flagship stores have become hot -selling shops. Among the products on the list, Mop seized three seats, Whistorica’s classic products ranked 2nd, and TOTO’s 6631B ranked 5th.

2016双12卫浴电商这么玩 奉上天猫京东大数据

Intelligent sitting bench

2016双12卫浴电商这么玩 奉上天猫京东大数据

Judging from the first 10 brand hot sales list, Panasonic, TOTO, and Kohler won the top 3, of which Kohler, who won the fourth place in Double 11, rose to Double 12 to 3rd, Double 11 Enter the top 10 list in the top 6 of the top 10 list Haier ranked 9th in this Double 12, and the 8th 11th ranking of Tong Jiebao killed the fourth place Double 12 hot -selling brand.

2016双12卫浴电商这么玩 奉上天猫京东大数据

Among the double 12, Panasonic won three hot-selling products seats, of which DL-5210CWS smart cover won the highest sales of 1407 pieces, Dongpeng’s smart cover entered 7th place. Shi Jiebao also seized a seat on the brand list, but also seized a seat on the brand list.

Towel rack/towel rack

2016双12卫浴电商这么玩 奉上天猫京东大数据

In bathroom pendants, bath towels and towel racks are the most popular, of which Caber won the first in the brand list. Youqin and Yifei occupy 2 or 3. Some well -known brands such as Jiu Mu ranked 4th, Moen ranked 7th, Emperor ranked 8th, and the blue vine ranked 9th.

Due to the product characteristics that are easy to buy and installed, the sales of the top 10 towel pendants have reached thousands of, and the one -soo towel product won the first in the product ranking with 6,817. The remaining hot -selling products are scattered in the middle of Mrs. Xiong, Gejes, Kabe, Leyu, Youqin, Aldz, and Er Momo. Among them, Youqin won two seats.

Ordinary bathtub

In ordinary bathtubs, Kohler, Emfilling, and Watma still continued the Double 11 battle, seized the first three seats, and the guy brand was fourth, Huida, Arrow cards, TOTO, and Farnsha were arranged in 5, 6, and 7. name. In the list, the editor found that the 10th ranking is still Farnesha. The editor speculates that this data may come from unofficial platform data, such as Taobao shops.

In the product hot listing list, Eye Ling and Kohler’s products each seized 3 seats, and the remaining four seats were divided into Koze, Waterma, WhIP, and Hengmelegu.

Overall shower room

从品牌热销排行榜上来看,卡姆勒以压倒性优势夺得榜单第一,迪玛、朗司、康利达、法莎丽、澳瑞莎、蒙娜丽莎、新世爵、奥Twividi and Dosa were subsequently.

In terms of product hot sales list, Kimler seized the list of 40%of the list, and Dima seized two seats.

2016双12卫浴电商这么玩 奉上天猫京东大数据

Jingdong chapter

2016双12卫浴电商这么玩 奉上天猫京东大数据

Unlike Tmall, the JD platform still focuses on e -commerce promotions. In addition to the issuance of traditional coupons, this year’s Double 12 JD promotion activity also focuses on promoting its own online mobile financial services such as “Jingdong White Bar” and “Jingdong Xiaobai Card”. In this year’s Jingdong Double 12, “quality” and “intelligence” have become the main theme of the carnival. So what is the performance of the Double 12 on our bathroom industry on the Jingdong platform?

What is the situation in the big industry?

2016双12卫浴电商这么玩 奉上天猫京东大数据

It is not difficult to see from the data that, compared to usual, the Double 12 transaction index rose significantly by 664.45%, and the popularity soared.

2016双12卫浴电商这么玩 奉上天猫京东大数据

Which kitchen and bathroom brands are selling well on Jingdong?

2016双12卫浴电商这么玩 奉上天猫京东大数据

Jiu Zi, Jiu Mu, and Greek arrow seized the top three of the Jingdong platform. The four seasons Mu Ge, Farnesha, Moen, TOTO, Kohler, Huadi, and Bao Shengyuan followed. The top 10 arrow cards, Jiu Mu, Kohler, TOTO, Farnesha, and Moen on the Tmall platform are as good as the JD platform. It can be seen that multi -platform efforts at the same time!

2016双12卫浴电商这么玩 奉上天猫京东大数据

Q3:

2016双12卫浴电商这么玩 奉上天猫京东大数据

Which kitchen and bathroom categories are sold well on JD?

A3:

From the perspective of various proportion, toilets (27.5%), shower shower (18.93%), bathroom cabinets (15.22%) are still the mainstream product categories on the Jingdong platform, toilet, shower, bathroom cabinet, and smart toilet lid in occupying Compared with, there is a weakened increase than usual.

Summary of the editor:

2016双12卫浴电商这么玩 奉上天猫京东大数据

In this year, there are 12 sanitary wares. Whether on Tmall, Taobao, and Jingdong platforms, bathroom cabinets, toilets, and shower suits are still the mainstream products for e -commerce shopping. Because Double 12’s marketing publicity is more focused on offline and Taobao, the online brand discounts are relatively weaker than Double 11. From the perspective of Tmall e -commerce sales, Double 12 naturally cannot match Double 11. You can also see many Taobao brands and products appear in the categories of major sons.

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Author: ArticleManager