Unity, Master Kang and other instant noodles collective price increases? Multiple brands deny

A few days ago, it was reported that many instant noodle brands including unification and Master Kang have recently increased prices. A reporter from Beijing Youth Daily visited the market on February 15 and found that the price of products that have been transferred in different supermarkets and offline channels are very different, and the market has different responses to price increase. In some physical supermarkets, brand instant noodles such as Unification and Master Kang not only did not increase prices, but even carried out promotional activities on the basis of the original price. During the interview, multiple merchants denied that they had recently received relevant price increase notice.

The market has a different response to “instant noodles price increase”

Recently, the industry has circulated uniform instant noodle price increase notices. Since 2021, the price of raw materials has risen sharply. In order to make the fast food business stable and orderly, price adjustments have been adjusted for some products of the fast food industry. Later, Master Kang rose from 4 yuan to 4.5 yuan; the price of uniform bags of instant noodles was adjusted from the original 2.5 yuan to 2.8 yuan; Riqing increased the price of about 180 instant noodles at one time, and the maximum increase reached the maximum increase to reaching the largest increase. 12%.

The reporter from Beiqing Daily visited the supermarkets such as Yonghui, Jingke Long, Wumi, Carrefour, Qixian and other online channels on February 15th, as well as online channels such as Ding Dong, Meituan, Tmall Supermarket and other online channels. The price difference is a lot, and the market price has not changed much. Taking the unified old altar sauerkraut beef noodles as an example, the price of 121 grams × 5 (bag), ranging from 11.9 yuan to 15.9 yuan, is equivalent to 2.38 yuan to 3.18 yuan per package. The price of 106 grams of Master Kang’s classic braised beef noodles ranging from 3.9 yuan to 5.8 yuan.

Not only that, some supermarkets are also promoting on the basis of the original price. Among them, there are a number of products in unified products for buying gifts, and there are activities with an order of 25 yuan to minus 5 yuan on the Internet. Some Master Kang’s products not only participate in the full reduction of the supermarket, but some barrel products can also be 10 % off.

Regarding the price adjustment of instant noodle brands, a reporter from the Beiqing Daily also consulted a number of offline businessmen. Many supermarket staff said that they did not receive a notice of price increase from the manufacturer. Some supermarket staff said that most of the supermarket activities are different, and sometimes product prices will change. Some smaller convenience stores said that some instant noodle products have indeed been adjusted. “Some products have changed the packaging, and the heavy changes have also changed, and the price has risen slightly.” Said a person in a supermarket.

Many instant noodle merchants have denied “price increase”

So, is there any price increase in instant noodles? In response to this, a reporter from Beiqing Daily interviewed Master Kang and unified related parties. Relevant sources of Master Kang said that they did not receive the company’s notice of price adjustment of the product. The unified customer service also stated that there was no relevant announcement, and the instant noodles did not increase the price.

The reporter from the Beiqing Daily learned that the price increase of the price of instant noodles was derived from the report issued by Bank of America Securities last week. The report states that instant noodle retail prices rose in January. After Master Kang’s main instant noodle products, after the Lunar New Year, the factory price rose more than 10%. After the new packaging of the main instant noodles was replaced, the retail price of its product was also adjusted by about 12%. Essence The agency believes that the unified or opportunities to transfer the factory price later may marked the convenience of the first 10 years in the past 10 years.

In fact, as early as the end of last year, due to the rise in the cost of various raw materials, listed companies in many rice noodles -related industries have completed a round of price increases. Among them, Keming Food issued an announcement on November 13, 2021 that, in view of the continuous rise in the costs of flour, bag materials, transportation, and transportation, the company will raise prices on the company’s series of products from December 1, 2021. The relevant person in charge of Kuming Food said that the price of Foody Food Brand of Kuming Food also raised the price, but the increase was less than 1%.

The reporter from Beiqing Daily learned that the main raw material flour, palm oil, sugar and PET particles of instant noodle products have risen to varying degrees in 2021. Among them, palm oil rose greater. According to the statistics of the Food and Agriculture Organization of the United Nations, the price of vegetable oils such as palm oil rose 65.8%year -on -year in 2021. It fell in December 2021, but recently regained the rise.

Some consumers are no longer sensitive to prices

For news about instant noodles, the response of netizens and consumers is also different. Some netizens said that it is not possible to understand the price increase of instant noodles, after all, the wheat has not increased the price. Some netizens said that they would choose brands such as white elephants and Jinmailang without price increases.

And some offline consumers are obviously no longer sensitive to price issues. A consumer who purchases instant noodles in the market said: “I usually buy which one has a promotion, but I don’t know how much it sells.” Another consumer said that there are many conveniences now. Food, frozen food and prefabricated dishes have greatly reduced the frequency of instant noodles. “Sometimes I have a new taste to buy it, so the price does not pay attention.”

Although some consumers are no longer sensitive to prices, it does not mean that the instant noodle “dilemma” has been relieved. Data disclosed by the 21st Easy Food Conference, from January to May 2021, the cumulative output of China’s instant noodles was 2.065 million tons, a year-on-year decrease of 8%. In the same period, Nielsen data showed that in the first half of 2021, the overall sales volume of the instant noodle industry fell by 7.7%and sales fell by 7.3%.

Industry data shows that China’s instant noodle production declined in 2018, from 11.032 million tons in 2017 to 6.995 million tons in 2018, and fell to 5.733 million tons in 2019. In 2020, due to the impact of the epidemic, domestic instant noodles once warmed up, but fell again in 2021.

Text/Reporter Zhang Xin

Source: Beijing Youth Daily

Author: ArticleManager